Inside ON x PAF SS26: First Look at the Cloudboom Next at Paris Fashion Week

📅 Jun 30, 2025

The PFW Showroom: Where Performance Meets Avant-Garde

Entering the On x Post Archive Faction (PAF) showroom during Paris Fashion Week feels less like a retail visit and more like a walkthrough of a high-tech research lab. The air is crisp, the lighting is clinical, and the layout is meticulously structured to reflect the "Swiss Engineering x Korean Deconstruction" ethos that has made this partnership a cult favorite among the fashion elite.

Monochrome retail interior with structured minimalist apparel and sneaker displays in a contemporary setting.
The PFW showroom mirrors the collection's philosophy: a space where Swiss technical precision meets experimental Korean design.

You’re witnessing the latest chapter of a collaboration that has effectively redefined the "Gorpcore" trajectory. This isn't just about trail running; it’s about how technical precision can be stripped down and rebuilt through a visionary lens. The industrial backdrop—complete with exposed metal screws and sterile shelving—highlights the performance-driven nature of On, while the architectural layering of the space reflects PAF's experimental DNA.

The Hero Drop: Deconstructing the Cloudboom Next

The undisputed star of the Spring 2026 collection is the Cloudboom Next. This silhouette represents a significant leap forward in both aesthetic and technical capability. By merging PAF’s "Archive" logic with On’s marathon-winning technology, the duo has created a sneaker that feels like a piece of kinetic sculpture.

When you see the shoe in hand, the "controlled chaos" of the layered uppers becomes the focal point. The design features a complex arrangement of breathable mesh panels and sculpted synthetic overlays that create a sense of movement even when stationary. Most notably, the 20% increase in midsole stack height provides a massive, aggressive profile that satisfies the current demand for "maximalist" performance footwear while ensuring elite-level energy return for the serious runner.

Monochrome Palette & Technical Textures

For SS26, the color story is strictly restrained, moving away from the vibrant neons of traditional athletic gear toward a more sophisticated, urban-focused palette. The focus here is on "Dark Chocolate," "Off-White," and deep slate grays—tones that allow the complexity of the construction to speak for itself.

The contrast between the matte finishes and the technical textures is striking. In the "Dark Chocolate" iteration, the sheer mesh panels offer a glimpse of the internal structure, while the rigid synthetic overlays provide the necessary support for high-impact activity. This monochrome approach makes the collection incredibly versatile, allowing these pieces to transition seamlessly from a technical 10K run to a high-fashion street style look in Le Marais.

The Full Capsule: Architectural Outerwear & Accessories

Beyond the footwear, the On x PAF Spring 2026 collection expands into a comprehensive range of technical performance running apparel. The garments follow the same design language as the shoes: asymmetric cuts, laser-cut ventilation, and unexpected silhouettes that challenge the traditional "fitness" aesthetic.

Minimalist clothing rack with apparel and a shelf labeled POST ARCHIVE FACTION.
Beyond footwear, the capsule includes architectural outerwear designed with the same 'Archive' logic as PAF’s mainline collections.

The rack displays reveal lightweight technical outerwear and utility-focused separates. Think ultra-thin shells that stack to create depth and architectural side bags designed to move with the body. These aren't just clothes for running; they are pieces of equipment designed for the modern urban explorer who demands both form and function. The use of premium, lightweight Swiss fabrics ensures that despite the complex visual layering, the pieces remain incredibly breathable and functional.

Future Forecast: The SS26 Release

As we look toward the early 2026 release date, it’s clear that On and PAF are no longer just "collaborators"—they are setting the pace for the entire industry. The collection is rounded out by a selection of high-performance accessories that elevate the daily commute or the morning run into a curated experience.

Minimalist shelf display featuring folded athletic socks, a white cap, and running sneakers with PAF branding.
The SS26 release will feature a full range of accessories, including technical socks and caps that redefine the Gorpcore aesthetic.

From technical socks with zonal compression to minimalist caps featuring subtle co-branding, every detail has been considered. This partnership continues to push the boundaries of technical performance running apparel, proving that the intersection of sport and avant-garde fashion is where the most exciting cultural movements are happening. Whether you're an elite athlete or a dedicated follower of urban fashion, the On x PAF SS26 drop is the definitive blueprint for the future of style.

The On x PAF Spring 2026 collection is a masterclass in modern collaboration—a seamless fusion of Swiss technical precision and Korean experimentalism that feels genuinely ahead of its time.

Zoe Williams

Zoe Williams

Street style photographer & trend forecaster. Documenting real style from city streets worldwide. I spot trends before they hit the mainstream.

Tags
ON x PAFPost Archive FactionCloudboom NextParis Fashion WeekStreet StyleTechnical WearSneaker CultureSS26 Trends